TV when it’s on.
Art when it’s off.
Showcase your own style with The Frame. Showcase lifelike art, photos, TV, and movies in stunning 4K resolution on a display with customizable bezels* for endless combinations to customize your décor.
* Screen images simulated.
Like a picture frame, but better
Modern Frame Design
Minimalist-inspired and intended to enhance any space, The Frame’s profile is redesigned to be slimmer* with a monochromatic back for beauty from every angle.
Style and personalize art
The Frame transforms to art when you’re not watching TV. Choose from the Samsung Collection or upload your own pieces to reflect your personality. Built-in sensors* automatically optimize the picture to your environment and turn the screen off when you’re away.
A world-class selection at your fingertips
Bring world class musems and galleries to your home with a growing library of over 1,400 works from world-renowned institutions.* From iconic classics to modern marvels ands stunning photography, Art Store gives you unlimited access to an ever-broadening range of art.**
** Art Store subscription required to access full selection. Fees apply to subscription service.
Customize to your style
Create the perfect match for your space with two styles of bezel options in multiple colorways. Select the ones that suit your mood and apply in a snap — innovative magnetic application makes it easy to switch things up.
* Customizable Bezel compatibility is based on bezel type. Modern type is compatible with the 43″~ 75″ range of The Frame TVs, while Beveled type is compatible with 65” and 55” models.
Bring more than a billion colors to life
100% Color Volume with Quantum Dot
With 100% Color Volume*, Quantum Dot Technology delivers over a billion shades of color that stay true-to-life without washing out at any level of brightness.
Powerful, intelligent 4K processing
Quantum Processor 4K
Samsung’s powerful processor takes your viewing experience to the next level, with technology that automatically optimizes both picture and sound for a more immersive experience.
See everything in 4K
4K AI Upscaling
See every detail come to life with 4K resolution picture. 4K AI upscaling automatically analyzes the input source to reduce image noise, restore lost detail, and define edges around objects and text.*
Innovative 16-bit color mapping technology brings dazzling color accuracy, detail and contrast — even in bright scenes or settings.
* Viewing experience may vary according to types of content and format. Upscaling may not apply when connected to PC or in Game Mode.
Gorgeous from all sides
Slim Fit Wall Mount
Hang The Frame flush against the wall like real art — even letting you easily adjust the viewing angle or flip it vertically to portrait mode.*
* Portrait mode hanging is compatible only with 43” Frame with included Slim Fit Wall Mount.
One simple cable for minimal distractions
One Invisible Connection
Connect your TV with other devices seamlessly and elegantly. The included translucent cable provides up to 5 meters (16.4 inches) of length so you can place your TV accessories wherever works best for you.¹,²
Keep the space neat and tidy
One Connect Box
Tuck external devices out of sight and optimize your space with storage that allows you more freedom to arrange your setup how you like.³,⁴,⁵
¹ ‘One Invisible Connection’ is a translucent optical cable connected to the One Connect Box, but does not refer to cables connected to other devices such as a soundbar.
² 5 meter One Invisible Connection cable is included with purchase of The Frame.
³ Devices must be connected to One Connect Box.
⁴ Compatible devices only.
⁵ One Connect Box included with purchase of The Frame.
Take the view to new heights
Height Adjustable Stand
Set The Frame stand to your preferred height— raise it up to make room for a soundbar⁶,⁷, or lower it to keep the TV close to your TV stand.
Showcase your style anywhere
Reimagine how you use your space with an easel stand⁸ that lets you place the TV anywhere in the room, concealing wires in its legs for clean lines, no matter where you place it.
⁶ Not compatible with all soundbar sizes. Please check soundbar size specifications.
⁷ Soundbar sold separately.
⁸ Studio Stand (VG-SESA11K/ZA) sold separately, compatible with The Frame sizes 50″~65″ only.
On when you’re near, off when you’re not
The Frame welcomes you with beautiful art when entering the room, and turns off to save energy when you’re away.*
* Motion sensor sensitivity may vary depending on lighting condition.
Frame your own masterpieces
Artwork isn’t the only thing you can display on your TV. Send your photos to The Frame with your phone or USB flash drive and share a masterpiece of your own making.*
* Compatible devices only.
Personalize the personal
Sound that mirrors the action
Hear everything at its best with optimized sound based on real-time audio scenic intelligence. Adaptive Sound+ automatically adjusts audio to enhance everything from dialogue, music and sports.
Sound optimized to your space
For the best possible sound no matter where you place it, The Frame self-calibrates the audio to the room’s acoustics.
Two tones for a rich depth of color
Watch every scene pop with enhanced contrast and improved viewing angles through cool and warm LEDs that deliver well-balanced picture.